Marketing Research
Created clear and consist presentations, case studies, and more to showcase the data I gathered, analyzed, and interpreted; thereby allowing companies etc. the knowledge to make well-informed decisions.
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Dunkin'
I gave a 20 minute presentation, in collaboration with teammates, based on the marketing research I conducted on Dunkin' (formerly known as Dunkin' Donuts). I created this slide deck to convey the results.
This project is based on the Research Question: How can Dunkin' Donuts engage millennials to drive sales?
(Conducted in Spring 2017)
Starbucks
I identified a problem/opportunity for Starbucks and backed it with research (primary and secondary) to present my case.
I collaborated with my teammates to give a 15 minute presentation; covering Starbucks' value proposition, SWOT, STP, research & insights, the 4P's, and metrics.
(Conducted in Fall 2017)
Case Studies
I performed analyses on different companies; detailing their background, providing a synopsis of the company, and discussing the challenge(s) and the approaches taken to resolve them; leading to success.
Brita Products | Granny Goodies | Harley-Davidson
